Sports & Gaming

The sports and gaming industries in Africa are evolving rapidly, merging competition, technology, and entertainment into one dynamic ecosystem. At Gillian Neky & Co. Advocates, we advise across the full commercial and regulatory spectrum of sports and gaming law, helping clients navigate complex frameworks while unlocking value, compliance, and growth.

Our practice brings together legal expertise, industry insight, and a passion for sport to serve athletes, leagues, investors, event organizers, gaming operators, and regulators. We provide counsel on matters ranging from player representation and sponsorship contracts to licensing, betting compliance, broadcasting, and digital media rights.

We understand that sports and gaming are not just industries, they are communities. Our advice is built on trust, discretion, and a genuine understanding of how business, culture, and regulation intersect.

We are one of the few firms in Africa offering an integrated Sports & Gaming practice, bridging the legal, commercial, and regulatory dimensions of these fast-growing sectors.

Our approach is proactive and forward-looking: we help shape policies, protect reputations, and design frameworks that encourage fair play and sustainable growth. Whether advising a gaming startup entering new markets or a federation managing complex stakeholder issues, we combine legal precision with a deep commitment to the integrity of sport and entertainment.